I was one of seven coaches invited to participate in roundtable discussions on career related matters at Connect 2009 – The Annual Shulich Alumni Forum. This Personal Coaching session was quite popular, and sold out prior to the event.
Here I am with a captive MBA audience facilitating a discussion on Building Your Presence in the Social Media Era. Gist of the session included:
Why Social Media?
The traditional approach to job search has changed
More competition for available jobs
More touch points for recruiters and job seekers
LinkedIn, for example, is one of the fastest-growing recruiting tools used by recruiters. It is a great source for finding candidates because it’s free and top professionals can be found there.
Twitter, a free online micro-blogging application is also popular with recruiters, HR professionals, career coaches, resume writers and hiring managers. Therefore, in order to connect with these people, it is important to incorporate social media into your job search mix to enhance your chances of being found by employers.
As a micromessaging service with its 140-character limit, Twitter allows you to build your personal or business brand, develop relationships with people you wouldn’t normally have met, and gives you a chance to expand your network and sphere of influence.
So jump on the social media bandwagon, but prioritize your efforts so that you don’t waste time.